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Marketing & Advertising Strategies

A proactive approach…
We believe that the marketing and advertising strategies adopted to secure a new tenant can have a dramatic impact on the income that you receive from your investment property.  We understand that a poorly marketed and/or advertised rental property can lead to greater vacancy periods, resulting in a loss of income to you.

We don’t like to wait for tenants to come to us!  We don’t just believe in advertising your property in the local classifieds!  Our experienced Letting Consultant will go in search of a tenant. Naomi has a waiting list of prospective tenants looking for their new home.

Listed below is a detailed overview outlining how we can effectively market and advertise your property.

  • A “For Rent” sign erected at the property
  • Regular contact with our in-house prospective tenant database                                              
  •  Property listed on our “Rental List” with a detailed description and coloured photo
  •  Property listed on our “Brochure Book” with quality coloured photos
  •  Property listed on our website www.peterlees.com.au 
  • For maximum exposure we list your property on all major real estate web sites that have registered tenants: 
  • www.realestate.com  
  • www.domain.com
  • www.myhome.com.au
  • www.realestateaustralia.com.au                                     
  • Marketing in local classifieds – Generic Advertising to attract prospective tenants to our office

        

After surveying our customers/prospective tenants we found that over 70% of people look for properties on the internet. They also say that when they are looking for a property to rent, they look first for the location, second for the rent range and thirdly, the images.

As a result of this feed back we have made some changes to the way we advertise and market your investment property.

Our customers/prospective tenants say that they would rather see the features of the property in clear dot points rather than having to read through a lengthy essay or a "fluffy" description.

To market your property more effectively, we have implemented what we call “property profiling”.

  • Quality images with a wide angle digital camera
  • Clear Information about the features of the property
  • Clear information about the location of the property
  • A map to allow people to view facilities in the area

 

 

For a preview go to Property Search or Quick Search and select properties for rent.

 
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Peter Lees Real Estate
152 Brisbane Street, Launceston
Tasmania, Australia 7250
Sales: (03) 6331 5544
Rentals: (03) 6331 8877
Free Call: 1800 633 445
Fax: (03) 6334 1188